In North Africa and the Levant, economic diversification presents both challenges and opportunities due to political instability, demographic pressures, and uneven infrastructure—but also untapped potential in key sectors. Countries like Egypt, Morocco, and Tunisia are capitalizing on their strategic locations to attract investment in renewable energy, manufacturing, tourism, and logistics. Egypt, in particular, is investing in mega-projects like the Suez Canal Economic Zone and a new administrative capital, while also advancing reforms in fintech and ICT. In the Levant, Jordan and Lebanon have strong human capital and potential in IT services, healthcare, and education, though structural and political hurdles remain. These regions offer long-term opportunities for firms targeting emerging markets with young, tech-savvy populations and growing consumer demand. The potential lifting of sanctions in Syria and the opening of that economy after more than a decade of civil war offers tremendous opportunities in reconstruction, basic infrastructure and services, as well as in consumer products and technology solutions.